The 5 benefits of a promotional video
So you’ve tried several marketing techniques. Some have been effective, others not so much. And you’re now looking at other marketing methods, promotional videos being one of them.
But are they worth it? Or will it be a waste of time and resources?
Here we’re going to show you how your video marketing efforts will benefit you.
It’s easily shared
Unless you live under a rock, I’m sure you’ll have watched a video that’s been shared somewhere on your social feed. That’s because people share videos more than anything else. It’s said that on Twitter, more than 700 Youtube videos are shard every minute.
That’s serious potential for you video to be seen. And if you make your video well, it could end up with thousands and thousands of shares.
Everyone is watching
Youtube enjoys 1 billion unique visits every month. And over 6 billion hours of video are watched each month. That means, your customers are watching. So why wouldn’t you use video to get your business out there? How-to videos, advertisements, viral videos. Everything’s being watched.
So get yourself out there!
It’s the best way to sell
We all make do with dry product descriptions and basic pictures before buying a product. That’s all the site has to offer. But how much easier would the purchasing decision be if we could see the thing in action?
Video is the perfect way to show off the best bits of your product.
Show its features, the advantages, talk people through how to use it. The more they know about the product the better suited they are.
You can measure results
Once your site is finished, and uploaded to your social feeds and Youtube, you can track how successful it is easily. There’s no complex computer work involved. Just look at the video and you can see how many people have viewed it, how many times it was shared, how many people like it and so on.
This allows you to track the success of your marketing and adapt.
Become an authority
With video, you can start to help your customers. In a video outline a problem they might have, and then solve it for them with your product. Or give them a guide. Why would you give out this advice for free?
Authority.
It’s one of the most important things in business. If your customers look at you like you’re a leader in your field, they’ll come to you for products.
Video can transform your business. So let us at Meadows Farm Studios help you create a promo video that works.